A Guide to rank your Business in Australia

In this day and age, Search engine optimization is a crucial thing for any business with an online presence. In short, SEO is a set of rules that every website owner should follow to make their site search engine friendly and consequently improve its search engine rankings.

SEO AustraliaWhy is it important?

Given that search engines are used by millions of users daily, there is an abundance of opportunities to generate revenue. Any Australian business with an online presence is bound to find a certain level of competition when it comes getting a ranking in one of the first few pages on Google. Whether your online presence is in the form of an online store, blog or website, SEO is key to meeting your business objectives and benefiting from a sea of new opportunities.

– Following best SEO practices enhances the usability of a website and user experience

– Most of the search engine users are likely to choose one of the suggestions in the first page of the results, thus it is essential to obtain a high ranking.

– SEO also makes it possible to do social promotion for websites. Users both in Australia and beyond, who find your website by searching on Google, Bing or Yahoo are likely to promote it on social media platform such as Twitter, Facebook and Google+.

On-Site SEO & Off-Site SEO

On-Site SEO

Just as it is for the rest of the world, On-site SEO is of great importance for Australian businesses. There are some simple tricks associated with a website that help in increasing your search engine visibility. A website’s structure is also important in SEO. A website that contains authentic, quality content and is optimized with the right set of keywords has a good chance of being picked up for one of the first pages on Google, for the relevant keyword searches. URL structure and smooth navigation are also key factors in On-Site SEO.

Off-Site SEO

Off-Site SEO techniques most commonly include link building activities. This can also be seen as a way of promoting a website. It is not wise to get Onsite-SEO done and simply overlook this part. The number of links that lead to your website is a factor that determines the position of a web page in search results, as such links are a symbol of trust. The place from which, these links are coming from is also a key part in this.

  • Cost – effectiveness

In comparison to the costs of other types of online marketing activities such as social media marketing and PPC advertising, SEO brings a relatively good amount of ROI. Although social media is more effective in enhancing your brand image and PPC may drive more revenue, organic SEO is key to keeping or establishing a good online presence.

  • Rise of local search optimization and mobile bandwidth

Currently, the amount of traffic associated with mobile devices has exceeded that of traditional desktop devices. Given the rapid increase in the use of mobile devices not only in Australia but worldwide, an entirely new set of SEO techniques have been discovered including local search optimization.

  • Search engines acquiring more market share

Before making a purchase, around 80-90% of customers nowadays check online reviews. Since this percentage is only bound to increase, it is wise to make it easy for them to locate your site online. This is where organic SEO comes into the picture. Without it, you have a very small chance of being found by potential customers, who would end up finding your competitors instead.

  • It is going to continue to keep being effective

Given how much search engines seem to be developing, it is highly unlikely that SEO will cease to be effective anytime soon. Just like text-based content, even video and audio searches have come to depend mainly on keywords. This is yet another fact that proves how effective SEO techniques are now and for a long time in the foreseeable future.

  • Your competitors are benefiting from it

Whether your competitors are from Australia itself or beyond, given that the internet connects the entire world, there is a high chance that almost all your competitors are using SEO. Every moment you spend not improving your site’s position and performance, your competitor is gaining ground. This goes to show that SEO is a valuable method, which, if used for correctly, ensures an exceptional outcome.

Overall, you can now see why your business needs a good SEO strategy in place. It is not only essential for your online presence and branding efforts but also to keep up with the pace of your competitors. With this in mind, you can now start seeking the help of a reputed online marketing agency that can offer a customized solution for your SEO requirements. In fact, there is a good number of providers of SEO in Australia and beyond, including those who do SEO in Sydney. Do your research well before picking the right provider for you.

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Joye Perera
Boost Metrics
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business@boostmetrics.biz